Mobile Multimedia Advertising Platform
Softage offers unique new service – mobile advertising using its innovative Multimedia Advertising Platform.
The platform provides convenient interfaces and tools for advertisers. Advertiser can create and manage his campaign online via specialized Portal. He can select a type of multimedia (image/text/video/audio) and type of delivery (SMS, MMS, and WAP Push). Also Softage offers possibility to target advertising campaigns based on end user preferences and current geographical location.
Advertiser can track campaign status online. Billing system is set up to facilitate payments between advertisers and advertising service provider.
The service is convenient and attractive for end users. There are special WAP and Internet Portals up for end users. They can create profiles; subscribe to select categories of advertisement, view their balance online. Existing business model suggests incentive bonus for end users for viewing advertisements.
The platform is implemented using J2EE technology and Oracle database.
The core of the platform is a high performance Oracle database, containing data about subscribers, their subscription status and stats of viewing the advertisement.
The web part of the platform includes modules designed for mobile operators, ad agencies and advertisers. It includes the following components: administrative part, Content Management System, and billing/payment system.